32 Followers HKEX:1024 - Kuaishou Technology Kuaishou Technology
Sector: Communication Services, Industry: Interactive Media & Services
Next Earnings: 20 May 2024
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HKD 49.05    +1.1 (+2.29%)

28 Mar 2024


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General

CEO: Mr. Yixiao Cheng

Headquarters: HK

Employees: 25,445

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Description

Kuaishou Technology is a social media platform on which users can share short-form videos that are up to 5 minutes long. The audience engages with the platform by looking at different videos on demand at any time, similar to TikTok. About 52% of revenue is generated from advertising, mainly in the form of targeted ads related to the video content—known as closed-loop ads—but also from outside unrelated brands. Kuaishou also generates livestream revenue by selling virtual gifts to fans that are donated to performers. It also has livestreaming e-commerce, where users purchase products related to the video, generating commission from each transaction. Kuaishou competes mainly with ByteDance’s Douyin, as both are short-form video platforms. Tencent owns 19% of Kuaishou.

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