UnUsUal Ltd. is an investment holding company, which engages in the production and promotion of live events and concerts. It operates through the following segments: Promotion, Production, and Others. The Promotion segment relates to admission fees, sponsorship income, and trading of performance rights. The Production segment refers to the rental of stage sound systems and equipment; and rendering of technical services. The Others segment pertains to the rental of exhibition and concert halls as well as related equipment, and co-management of exhibition or concert halls. The company was founded in 1997 and is headquartered in Singapore.