UnUsUal Ltd. is an investment holding company, which engages in the production and promotion of large-scale live events and concerts by renowned international artistes. It operates through the following segments: Promotion, Production, and Others. The Promotion segment relates to admission fees, sponsorship income, and trading of performance rights. The Production segment refers to the rental of stage sound systems and equipment, and rendering of technical services. The Others segment pertains to the rental of exhibition and concert halls as well as related equipment, and co-management of exhibition or concert halls. The company was founded in 1997 and is headquartered in Singapore.