Noel Gifts International Ltd. engages in marketing of gifts, property investment and development, and the operation of a franchise programme which will have the right to use the company's name, creative gift designs, marketing, sales, operations, and purchasing strategies and systems. It operates through the following segments: Gifts, Properties, and Group. The Gifts segment relates to the marketing of gifts and operation of franchise programme. The Properties segment relates to property investment and development. The company was founded by Siu Hong Wong and Phui Hong Wong in 1975 and is headquartered in Singapore.