Best World International Ltd. is an investment holding company, which engages in the distribution of nutritional supplement products, personal care products and healthcare equipment. The company specializes in the developing and marketing premium quality skincare, personal care, nutritional and wellness, and health and lifestyle products. It operates through the following segments: Direct Selling, Export and Manufacturing and Wholesale. The Direct Selling segment comprises of sales to customers through direct selling channels in Singapore, Malaysia, Indonesia, Thailand, Taiwan, Hong Kong, Vietnam, Myanmar, Philippines, Korea and Australia. The Export segment handles sales to retail customers at export retail price through retailers. The Manufacturing and Wholesale segment consists of sales to customers through wholesale channel. The company was founded by Beng Mui Hoan and Nee Moi Tan on December 11, 1990 and is headquartered in Singapore.