Eastern Holdings Ltd. is an investment holding company, which engages in the property development and publishing. It operates through the following segments: Publishing, and Property. The Publishing segment derives revenue from sale of advertising space in publications, subscription of magazines, sales of magazines and exhibition space to third parties. The Properties segment generates revenue from rental income derived from investment properties and sales of development properties. The company was founded by Thian Boon Tay on November 21, 1981 and is headquartered in Singapore.