Description
Anhui Yingjia, or Yingjia, is the second-largest baijiu distiller in Anhui province by sales revenue in 2022. The company produces rich-flavored baijiu, and it is one of the well-known brands in the mainstream market in Anhui and its surrounding provinces. Its flagship product, the Dongcang Yearly series, contributed about 40% of company sales in 2022. Yingjia is 75% held by Anhui Yingjia Group, following a management buyout in 1997, so ownership comprises mainly Yingjia’s management and core employees.
