Description
Blue Moon has a portfolio of market-leading products in three categories: fabric care, personal hygiene, and home care. Fabric care comprises around 85% of the group’s revenue. As a pioneer in China’s household care market, it holds a leading market share by value in China’s liquid laundry detergent and liquid soap markets, as at 2022. Blue Moon is also an early entrant into e-commerce, with the online channel contributing over half of 2022 sales. Most of Blue Moon’s core products are marketed under the namesake brand.
