Niche Capital Emas Holdings Bhd. engages in the manufacture, distribution, and retail of jewellery and ornaments. The ompany's products include jadeite jewellery, gem-set jewellery, and jadeite carvings. It operates through the following geographical segments: Malaysia, China, and Hong Kong. The company was founded on September 26, 2000 and is headquartered in Penang, Malaysia.