Magna Prima Bhd is an investment holding company. Through its subsidiaries, the company provides a diverse range of property development, building construction, trading, and management services. The group focuses on purchasing and developing pocket-sized landbanks high-density areas. Its reportable segments include Properties; Construction and Engineering; and Investment. The company generates most of its revenue from the Properties segment. Geographically, the group operates in Malaysia and Australia, of which key revenue is derived from Malaysia.