Aichi BankLtd. is a Japanese regional bank with operations primarily in the Aichi prefecture of the industrially oriented Tokai region. A sizable portion of the bank's customer base originates from the automobile industry. The bank's strategy emphasizes building on its regional presence. The bank and its group of subsidiaries offer a range of financial services, primarily in the areas of banking and leasing. Banking activities include deposits and loans, foreign exchange transactions, over-the-counter sales of investment trusts and life insurance products, and securities products. Just over half of its earning assets are in loans and bills discounted, followed by investment securities.