Description
Jiumaojiu International is a Chinese multibrand restaurant operator. The firm generates most of its revenue from Tai Er, a restaurant chain that is known for its sauerkraut fish (steamed fish smothered in pickled cabbage). Established in 2015, Tai Er is immensely popular, with over 400 outlets in China, and is frequented particularly by the post-1990s generation.Other key concepts include the namesake concept Jiu Mao Jiu (nearly 80 units) and a newly created restaurant concept Song Hot Pot (almost 30 outlets), but the company's portfolio also includes other brands such as Uncle Chef (Cantonese cuisine) and Lai Mei Li (Chinese grilled fish). All of Jiumaojiu's restaurants are company-owned, as the firm is focusing more on the quality of its restaurants over quantity.