Auction Technology Group PLC is engaged in the provision of auction technology software and related services to auction houses and other customers. Its goal is to simplify and integrate multiple parts of the online auction process, from the cataloguing of items to marketing, auction hosting, bidding and recent payment solutions. The group has four segments namely Arts and Antiques, Industrial and Commercial, Auction services, and Content. The majority of revenue is generated from Art & Antiques segment. Geographically the company serves the United Kingdom, Germany, and USA, where the majority of revenue is generated from USA.