Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware’s segment is divided in six categories of the home organization: i) Kitchen and food preservation, ii) Home solutions, iii) Bedroom, iv) Bathroom, v) Laundry and Cleaning and vi) Tech and mobility. The JAFRA’s segment is divided in four categories of the beauty and personal care: i) fragrance, ii) color, iii) skin care and iv) toiletries. The company's segments products are sold in twelve catalogs published throughout the year. The company operates mainly in Mexico and the United States.
