BreadTalk Group Ltd. is an investment holding company, which engages in the manufacture and sale of confectionery foods. It operates though the following segments: Bakery, Food Atrium, Restaurant, 4orth, Real Estate Investment, and Others. The Bakery segment includes manufacturing and retailing of food, bakery and confectionary products including franchising. The Food Atrium segment involves in the management and operation of food courts and food and drinks outlets. The Restaurant segment manages food and drinks outlets, and eating houses. The 4orth segment offers incubating new food and beverage business concepts. The Others segment comprises of corporate services, treasury functions, investment holding activities, and associated company. The company was founded by Meng Tong Quek in 2000 and is headquartered in Singapore.