EQ Inc is a provider of digital marketing services. It operates in a single segment, which is to provide real-time technology and advanced analytics to improve performance for web, mobile, social, and video advertising initiatives and focuses on targeted advertising and incorporates advertising technologies, data analytics, and programmatic media buying capabilities into a single segment. EQ's geographical segments are Canada and the United States, of which the vast majority of its revenue comes from Canada. It generates the highest revenue from Advertising Services, followed by Data sales, which includes fixed CPM data and licenses.
