Great Eastern Holdings Ltd. engages in the provision of insurance services. It operates through the following segments: Life Assurance, General Insurance, and Shareholders. The Life Assurance segment provides different types of products, comprising life insurance, long-term health and accident insurance, annuity business written and includes the unit-linked business. The General Insurance segment issues short term property and casualty contracts. The Shareholders segment is comprised of the Fund Management and Financial Advisory business, and Other Shareholders segments. The company was founded in 1908 and is headquartered in Singapore.