Baidu, Inc. is a Chinese language internet search company, which engages in the provision of internet search solutions and online marketing solutions. It operates through Baidu Core and iQIYI segments. The Baidu Core segment offers keyword-based marketing services. The iQiyi segment focuses in the membership and online advertising services. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.