Reality Racing Inc. is a development stage company and produces original programming relating to stock car racing. Its television show, Reality Racing-The Rookie Challenge, combines reality television and stockcar racing that is aired in the United States and its territories, as well as in Canada. The company also offers T-shirts for men; T-shirts and yoga pants for women; caps; and beer mugs, picnic coolers, stadium blankets, and umbrellas through online stores. The company was formerly known as Yellowbubble.com, Inc. and changed its name to Reality Racing Inc. in August 2005. The company is based in Boca Raton, Florida.