Serial System Ltd. operates as an investment holding company, which engages in the distributing electronic and electrical components. It operates its business through the following segments: Electronic Components Distribution, Consumer Products, and Other Businesses. The Electronic Components Distribution segment engages in the offering design supports, technology solutions and services, materials planning and inventory management. The Consumer products segment provides its services in South East Asia, Kazakhstan, United Arab Emirates and Bangladesh. The Other Businesses segment engages in the investment holding and trading, rental of investment properties, advertising media owner and sales, interactive system integrator and technology, hospitality solutions and ethylene oxide sterilization and assembly and distribution of medical devices. The company was founded by Derek Goh Bak Heng in 1988 and is headquartered in Singapore.