138 Followers USX:TTD - The Trade Desk Inc Trade Desk Inc
Sector: Information Technology, Industry: Application Software
Next Earnings: 8 May 2024
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USD 87.42    +0.21 (+0.24%)

28 Mar 2024


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General

CEO: Mr. Jeffrey Terry Green

IPO: 2016-09-21

Headquarters: US

Employees: 2,770

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Description

The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on different devices like computers, smartphones, and connected TVs. It utilizes data to optimize the performance of ad impressions purchased. The firm’s platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients spend on advertising.

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