Snap's Stock Crashes as Apple's Policy Changes Crimp Advertiser Demand

By Parkev Tatevosian, CFA – Oct 23, 2022 at 10:04AM

NYSE: SNAP

Snap

Market Cap

$25B

Today's Change

(0.26%) $0.04

Current Price

$15.22

Price as of May 24, 2024, 4:00 p.m. ET

Apple's policy changes make it harder for Snap to show targeted advertisements.

Snap's (SNAP 0.26%) stock crashed more than 20% on the day following its earnings announcement. The social media company is grappling with policy changes by Apple (AAPL 1.66%) that make it harder for it to sell targeted advertising.

Stock prices used were the afternoon prices of Oct. 20, 2022. The video was published on Oct. 22, 2022.

Parkev Tatevosian has positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

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