Hong Leong Bank Bhd is based primarily in Malaysia with a regional presence in other Southeast Asian countries, Hong Kong, and mainland China. The bank's strategy emphasizes technology while offering diverse financial products to its Islamic target base. Its services include personal financial services, business, and corporate banking, trade finance, treasury, branch and transaction banking, wealth management, investment banking, and Islamic financial services. A majority of the bank's earning assets are loans, advances, and financing. Net interest income constitutes the bulk of the bank's income generation. Most of its revenue is derived from personal financial services.