Description
China 33 Media Group Ltd is engaged in outdoor and digital advertising, film and entertainment investment, prepaid card business as well as printed media advertising. Its segments are printed media advertising; outdoor and digital advertising; film and entertainment investment; and prepaid cards. It derives the majority of the revenue from the outdoor and digital advertising segment that generates income from online advertising through mobile applications and websites, etc. as well as the sale of advertising spaces on the billboards and LEDs installed at certain railway stations, and revenue from promotion campaigns conducted in train stations.