Description
Admiral is a personal lines insurer that operates predominantly in the United Kingdom. The business is primarily a motor insurer with UK and European auto insurance accounting for the majority of gross premium. The business also has nascent but growing UK home insurance. Admiral was established in 1993 to sell motor insurance to nonstandard risks. These nonstandard policyholders included younger drivers, female drivers, drivers wanting to pay by credit card, and drivers based in London. Over the years the company has continued to expand its perimeter of nonstandard risks.
