Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments. Its Direct-to-consumer segment runs the company-owned stores, primarily in North America and Europe, and also runs its e-commerce sites and temporary stores. The International franchising segment manages the company's licensing activities and franchising arrangements. Its Commercial segment markets the company's naming and branding rights to third parties. Most of the company's stores are located in North America, which contributes to the majority of its total revenue. The company also has a business in Europe and other areas.