Baidu, Inc. is a Chinese language internet search company, which engages in the provision of internet search solutions and online marketing solutions. The company's products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor, or Baidu IME and Overseas Products. It operates through Baidu Core and iQIYI segments. The Baidu Core segment offers keyword-based marketing services. The iQiyi segment focuses in the membership and online advertising services. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.