Shopper360 Ltd. is an investment holding company, which engages in the provision of shopper marketing services. It operates through the following business segments: In-Store Advertising and Digital Marketing; Field Force Management; Sampling Activities and Events Management; Investment Holding, and Others. The In-Store Advertising and Digital Marketing segment offers in-store advertising services to brand owners of consumer products in its retail partners icnluding hypermarkets, supermarkets, pharmacies, and convenience chain stores. The Field Force Management segment comprises of merchandiser, sales force and supervisory, and talent management services. The Sampling Activities & Events Management segment provides in-store promoter services consisting of sampling and events management for product launches, roadshows, seminars, and annual dinners. It also offers marketing programs, marketing intelligence and analysis, and consumer relationship management services. The Investment Holding segment covers management and corporate services provided to its subsidiaries. The company was founded on December 27, 2016 and is headquartered in Petaling Jaya, Malaysia.