Description
Shiseido is a leading Japanese cosmetics manufacturer. Founded in 1872, the first Western-style pharmacy in Ginza, Tokyo, it is one of the oldest cosmetics companies globally. Shiseido’s suite of 31 brands, including its namesake brand and luxury Clé de Peau Beauté, has an 9.3% share of Japan’s beauty and personal care market and 18.3% share of Japan’s premium segment according to Euromonitor. It is also ranked No. 3 after Estée Lauder and L’Oréal, with 7.6% market share in the global premium skincare space, thanks to a strong presence in China. China, Japan, and western markets each account for about 25% of sales, followed by 15% of travel retail, and 6% in Asia. Its distribution channels include department stores, drugstores, specialty retailers, travel retailers, and e-commerce.
