Big Rock Brewery Inc is a producer of premium, all-natural craft beers, cider, and other alcoholic and non-alcoholic beverages.. It operates in two segments: the wholesale segment which manufactures and distributes beer and cider to and through, provincial liquor boards which are subsequently sold to end consumers; and the retail segment, which sells beverages, food, and merchandise to end consumers on premises owned and/or operated by the company. Its brands include Big Rock, Tree Brewing, Pacer, Rock Creek Cider, Dukes Cider, AGD, Shaftebury, Bow Valley, White Peaks, and Cottage Springs. It also produces an ongoing selection of seasonal beers and ciders as well as beer and RTD products under co-packaging and "white label" contract arrangements.
