Description
Direct Line is one of the more focused insurers that we cover. The business sells personal lines insurance in four divisions: personal lines motor, personal lines home, rescue and other personal lines, and commercial. Rescue and other personal lines include rescue, travel and pet insurance. Commercial insurance is sold to small businesses and Direct Line has recently agreed to the sale of its commercial broking business expected to complete second-quarter 2024. Direct Line only sells insurance in the United Kingdom. Its personal motor insurance division typically accounts for around 60% of group gross written premium and the personal home insurance unit typically sells around 20%. Rescue and other personal lines account for around 10% and commercial insurance accounts for around 10%.
