Description
Rocket Fuel Inc., a technology company, provides digital advertising solutions in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, and Sweden. Its artificial intelligence-driven demand side platform (DSP) is built on real-time optimization engine, which leverages big data and vast computational infrastructure to purchase and deliver highly-automated digital advertising campaigns that are measurable against direct response and brand objectives. The company also provides data management platform that allows marketers to ingest, analyze, segment, and export their own and third-party audience data for advertising, customer relationship management, email marketing, call-center routing, or other opportunities to touch consumers with a message or call-to-action; and multi-modal advertising optimization platform that enables marketers to execute programmatic advertising campaigns. Rocket Fuel Inc. markets and sells its solutions through direct sales teams, which focus on advertising agencies and advertisers, as well as on other third parties; and through resellers and channel partners. The company was founded in 2008 and is headquartered in Redwood City, California.
