Interactive Motorsports and Entertainment Corp., through its subsidiary, Perfect Line, Inc., manufactures, sells, and leases race car simulators for out-of-home interactive gaming market. The company has 2 versions of racecar simulators comprising the Silicon Motor Speedway, a 3/4 scale of actual NASCAR race car; and the Reactor, a smaller version built primarily for mobile marketing applications. The company contracts with operators in malls, bowling centers, sports bars, family entertainment centers, casinos, and with third parties for trade shows and mobile fan interactive experiences. It owns and operates 1 racing center at the Mall of America in Minneapolis, Minnesota, which has 12 simulators, as well as a selection of NASCAR-branded entertainment products. In addition, the company licenses its proprietary software to third parties. Interactive Motorsports and Entertainment Corp. was incorporated in 2002 and is headquartered in Indianapolis, Indiana.
