Prada is a family owned holding comprising Prada brand, a younger and more fashion-oriented Miu Miu, and two classic shoe brands: Church’s and Car Shoe. The company generates more than EUR 4.2 billion in sales, with almost 90% from the Prada brand. Leather goods make up 50% of retail sales, ready-to-wear 29%, footwear 18%, and licensing (mainly eyewear and fragrances) 3%. Geographically, Asia is the biggest region with 33% of retail sales, followed by Europe at 32%, 21% in the Americas, and 10% in Japan.