Accor operates 812,425 rooms across 46 brands addressing the economy through luxury segments, as of Sept. 30, 2023. Ibis (economy scale) is the largest brand (37% of total rooms at the end of 2022), followed by mid scale brands Mercure (16%) and Novotel (14%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Northern Europe represents 21% of rooms, Southern Europe 23%, Asia-Pacific region 32%, Americas 12%, and India, Middle East, and Africa 12%. Premium, midscale, and economy are 86% of total rooms, while luxury and lifestyle are the remaining 14%.
