Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its U.K. home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the U.K., continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels (Asos Design, Collusion).
