Educational Development Corp is the United States trade publisher of the line of educational children's books produced in the United Kingdom. Its business activity functions with two reportable segments: Direct Sales Division segment and Publishing Division segment. The Publishing Division segment markets its products to retail accounts, which include the book, school supplies, toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers and an internal telesales group. The Direct Sales Division segment sells their books and products through independent brand partners direct to the customer. It derives a majority of revenue from the Direct sales division segment.