R K Swamy Limited provides integrated marketing services in India and internationally. It operates through three segments: Integrated Marketing Communications, Customer Data Analytics and Marketing Technology (MarTech), and Full-Service Market Research. The Integrated Marketing Communications segment undertakes production of creative content, including commercials for television, cinema, digital platforms, radio, print ads, point-of-sale materials, print photography, brochures, and collaterals for marketing, promotions, and other related activities. This segment also offers media, events, and activation solutions; assistance services for continuing medical education for doctors; social and rural communication services; production of content for pharmaceutical companies; and brand and marketing consulting services. The Customer Data Analytics and Marketing Technology segment offers data analytics solutions and services, including data architecture consulting, data science and artificial intelligence, data analytics, MarTech and campaign implementation, website and social media management, and customer experience management and customer experience centre. The Full-Service Market Research segment provides quantitative and qualitative studies for consumer insights, customer experience measurement, marketing and business strategy, syndicated studies, India data facts, and business to business research solutions and services. It serves banking, financial services and insurance, automotive, fast-moving consumer goods, consumer durables, retail, and e-commerce industries, as well as the rural and social/advocacy, and media and entertainment sectors. The company was incorporated in 1973 and is based in Mumbai, India.
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