S4 Capital PLC is the new age/new era digital advertising and marketing services company. It builds a purely digital advertising and marketing services business for global, multinational, regional, and local clients and millennial-driven influencer brands. The company integrates businesses in three practice areas: First-Party Data, Content, and Programmatic. Along with an emphasis on faster, cheaper executions in an always-on consumer-led environment, with a unitary structure. The company operates in three reportable segments Content practice, Data&Digital Media practice, and Technology Services practice.