One of the biggest challenges to emerge from the ongoing shift from traditional television viewing to streaming is the changing paradigm for advertisers. Once upon a time, it was easy for marketers to reach their desired audiences, but the shift to streaming and the proliferation of viewing options has ...
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April is drawing to a close. Tax season is behind us, the kids only have a few more weeks of school, and spring has sprung. Meanwhile, the first-quarter earnings season is just starting up. Online ad giants Roku (NASDAQ: ROKU) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) posted analyst-stumping results ...
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Investors have embraced artificial intelligence (AI) as the next big thing. It stands out from other hyped-up trends and fads because it has incredible real-world implications that are already changing how we shop, do business, and more. There are multiple ways to invest in the future of AI. You can ...
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The digital advertising downturn that started with the inflation panic of 2021 has been tough for The Trade Desk (NASDAQ: TTD) investors. The stock price has more than doubled from the multiyear lows that followed, but it's far from a complete recovery. Even now, as the advertising market is getting ...
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It's almost the end of the first quarter of the calendar year, and the good news for investors is that the S&P 500 index has delivered steady gains of 9% in 2024. More importantly, the stock market seems set for more upside as the year progresses thanks to strong earnings performances from major names ...
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Ark Invest CEO Cathie Wood believes Nvidia (NASDAQ: NVDA) could soon face a reckoning. In March, she wrote: Without an explosion in software revenue to justify the overbuilding of GPU capacity, we would not be surprised to see a pause in spending, compounding a correction in excess inventories, particularly ...
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In late 2022, Netflix shook the streaming world when it started to offer subscription tiers supported by advertising. It didn't take long for other streaming services to follow suit, including The Walt Disney Company (NYSE: DIS) with its Disney+ streaming service. There's a lot happening in the background ...
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In this video, Motley Fool contributors Jason Hall and Jeff Santoro discuss how Roku (NASDAQ: ROKU) and The Trade Desk (NASDAQ: TTD) compare to ad giant Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL). *Stock prices used were from the afternoon of March 20, 2024. The video was published on March 22, 2024. Continue ...
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Many technologies or trends come and go, and who knows if artificial intelligence (AI) will be one of them. I'm confident it is here to stay, as technology has been moving toward powerful AI models for a while, but there's always the chance it is just a fad. However, one practice that has stuck around ...
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Correction: An earlier version of this article suggested that UID2 relied on user cohorts rather than encrypted ID tokens. The Fool regrets the error. In the not-so-quiet corridors of The Trade Desk 's (NASDAQ: TTD) research and development (R&D) department, the future of advertising is being written ...
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